For businesses and individuals who need
top-notch copy and content marketing . . .
SANDY WALKER WRITES . . . a blog
top-notch copy and content marketing . . .
SANDY WALKER WRITES . . . a blog
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The Evolving Relationship Between Print Magazines, Freelancers and Readers (Content Challenge 11)2/10/2022 Recently, several big-name magazines--including Money and Time--have moved from print to digital-only or reduced their number of annual issues. Some see those actions as a sure sign that "Print as mass media is dead." Others, like Walsworth, clearly disagree. "Print Magazines Aren't Dying and Here's Why," proclaims an article written late in 2021. As a freelance writer and content marketer, I'm watching the print magazine industry carefully. Will readers who can't or won't read magazines online have access to print magazines in the next decade? Will magazines that switch to digital-only content thrive in the long term? Who knows? Even the industry gurus disagree. However, one thing seems obvious: the relationship between freelancer writers, readers and print magazines is evolving. Content Challenge #11 takes a brief look at what that means now and may mean in the future. What This Means for Freelance Writers![]() If you look only at the recent drop in print magazine titles, you might be a really gloomy freelance writer. Where will you pitch your next article? Who will you contact? HOW WILL YOU SURVIVE? There is another side to the coin, especially since most of the magazines no longer in print are still available online. People are still writing words for other people to read. Online magazines regularly post articles and blog posts that appeal to their target market. The result is largely unaffected, even though the process is different. To thrive, freelance writers will need to "go where the jobs are" and fine-tune their skills to match a digital audience. How Readers Are AffectedYour opinion of the changes in the print magazine industry depends upon whether you prefer to hold a paper copy in your hand as you read or scroll through the text on your phone or laptop. Readers who prefer to read online generally find the switch to digital copy a bonanza. As more magazines move to online formats, readers appreciate:
Today's Call to Action![]() You Accept the CHallenge, Too! Which magazine format do you prefer, and why? Drop me a quick comment to let me know.
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I'm Sandy . . .I write crisp, accurate, engaging copy and content marketing for B2B and B2C clients. Calling on degrees in marketing and accounting combined with over 20 years of teaching experience, I write for clients that represent industries as diverse as SaaS, woodcarving tools, private education, life transitions, accounting advisory services, and residential and commercial real estate. Archives
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