For businesses and individuals who need
top-notch copy and content marketing . . .
SANDY WALKER WRITES . . . a blog
top-notch copy and content marketing . . .
SANDY WALKER WRITES . . . a blog
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In addition to an old dog, we keep a small flock of backyard chickens. Actually, we keep only hens. Roosters are too noisy for our 3/4-acre lot with homes around it; most real roosters aren't like Foghorn Leghorn. They don't wait patiently until dawn to crow. Instead, they are apt to sound off before dawn, after dawn, and several times throughout the day. That's hard on neighbors. Our little flock of backyard chickens is the focus for Content Challenge #3 Since this is a content challenge--and content marketing stresses creating and sharing valuable information--this content challenge shares 3 advantages of raising chickens. As usual, I'll close with a YACHT--a CTA designed to help us all. Advantages of Raising Backyard ChickensBefore I list the advantages of raising chickens in your backyard, let me admit something obvious--not everyone will be able to do so. City and county zoning ordinances, HOA bylaws, and other government edicts often forbid the raising of any domestic livestock. Our county used to. Additionally, even if you could do so legally, you may not have the space for even the smallest coop. If you're in that category, please read on anyway. Much of the content will apply to you even if you don't have your own flock. With that caveat out of the way, let's talk chicken. Delicious Fresh EggsFresh eggs taste better. Remember last summer when you sliced a homegrown tomato and added a piece to your sandwich? If it was fresh-picked, you probably noted how much better it tasted than the one you purchased in the grocery store. The contrast between a fresh egg and a store-bought egg isn't as stark, but it's there. Fresh eggs taste better. Fresh eggs are much . . . fresher. Duh, but hear me out. By law, farmers have up to 30 days to get an egg from the hen that laid it to the egg carton. Once in the carton, the egg can be sold for up to 30 days. So, if you pick up a dozen eggs with a "Use By" date just a few days away, you could be buying eggs that are almost 2 months old! That's part of the reason that fresh eggs taste better. Laying hens are treated better in backyard flocks. I'm not trying to bash commercial egg producers. However, the industry has a reputation for keeping hens in tiny, barren cages that barely allow them to stretch their legs or wings. Most backyard flocks have at least a sizeable coop in which the birds can move around. Many--including ours--also have fenced areas outside. As a result, backyard hens live better lives. SustainabilitySustainability is a buzzword that's applied to situations both globally and individually. What's the word mean on both levels? How does keeping a small flock of hens in your backyard help you live more sustainably? According to a United Nations committee report, global sustainability is “meeting the needs of the present without compromising the ability of future generations to meet their own needs." Global sustainability focuses on how nations enact laws that protect or destroy Earth's resources and how responsibly they use those resources. In contrast, individual sustainability has a down-home flavor focused on what on individuals or families can do to minimize their effect on the environment. Raising chickens is one aspect of down-home sustainability. Other popular activities include gardening, composting and beekeeping. Here are specific ways in which raising backyard chickens helps families live more sustainably:
Life LessonsRaising chickens teaches children--and adults--valuable life lessons. Here are a few of them:
If you'd like to learn more about chickens and backyard flocks, I recommend you go to the website for the Murray McMurray Hatchery and request a free catalog. (The link is at the top right of their homepage.) The catalog contains a wealth of details about chickens and backyard flocks. It is well-written and full of fun photos, too. I read ours from cover to cover every year. Today's YACHT CTAHere's today's content marketing, no-strings-attached CTA geared to benefit every reader:
You Accept the CHallenge, Too! If you could start your own little flock, I encourage you to at least consider doing so. Read the sources I've linked. Talk to someone who raises chickens. If that's not a possibility, consider buying fresh eggs from a local market or someone you know. You'll pay a little more, but you'll be eating fresh eggs that taste better and are laid by a hen that isn't confined to a cage. Watch for tomorrow's Content Challenge. Drop me a comment if you have questions.
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I'm Sandy . . .I write crisp, accurate, engaging copy and content marketing for B2B and B2C clients. Calling on degrees in marketing and accounting combined with over 20 years of teaching experience, I write for clients that represent industries as diverse as SaaS, woodcarving tools, private education, life transitions, accounting advisory services, and residential and commercial real estate. Archives
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